Most people never meet the person behind the label. The woman stitching after her kids go to bed. The one packaging orders between school runs. The one designing thoughtful, timeless pieces because the mainstream options donβt speak to her or her body.
At Know My Fit, we feature designers across Australia and New Zealand who are doing fashion differently. Theyβre not backed by big corporations. Many are solo operators or small teams juggling design, production, marketing, shipping, and customer care.
When you shop through our platform, youβre not just buying a piece of clothing. Youβre backing someoneβs dream. Youβre supporting local jobs, small-batch production, and women who are carving out their own space in an industry that wasnβt built for them.
According to the Australian Fashion Council, women make up 77% of the fashion industry workforce in Australia. Yet many of the designers we work with still face limited access to visibility, capital, and scalable retail opportunities.
We donβt just talk about βsupporting women.β We build the tools to connect them, the women designing the clothes, and the women looking for clothes that finally feel like they were made for them.
One makes it. The other wears it. Weβre here to bring them together.
Do you have a favourite small designer or brand youβve discovered recently? Tag them below so others can find them too.
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